Monthly Archives: August 2016

Responsibility Leads to Great Success

SEABROOK SAYS: Think what our future would be like if all Gaston citizens would take full responsibility quite seriously.  Our Boys and Girls Club works on this everyday.  Is there something you can do to get more folks to be more responsible for themselves, family and community? If yes, please do it and start now.  NOW THAT YOU KNOW, WHAT WILL YOU DO?

The Boys and Girls Club is more than a place. It is a movement to inspire and enable all young people, especially those from disadvantaged circumstances, to realize their full potential as productive, caring, and responsible citizens. By reaching children at an early age, and providing positive activities and encouragement, the Club provides a compelling alternative to youth crime, gang membership, drugs, and other negative influences that affect our youth today.

Specifically, the Club’s programs promote the development of young people by instilling a sense of competence, usefulness, influence and belonging. When this strategy is fully implemented, self-esteem is enhanced and an environment is created which helps the members achieve their full potential. Members learn to enjoy their interests, nurture their talents, dissolve their prejudices, express their personality, develop friendships, build self-esteem, contribute to society, and achieve personal success. An additional, and equally critical aspect in the education and development of club members, is the idea of personal and social responsibility.

At its core, Personal Responsibility means taking actions in life by making decisions to progress towards a better life for our family, a satisfying career, or personal and spiritual fulfillment. When making decisions, we need to take a responsible approach and consider the effects of our decisions and actions, all the while considering the overall impact and affect we can have.

Responsibility is built on self-discipline; the understanding of what is morally right and what action should be taken is not always evident. I have been raised and personally believe that responsibility is one of the best traits a person can have because it encompasses so much of one’s demeanor and the quality of life one has. It is not always so simple to take liability; not many are able to do so because it requires cooperation in some situations. There are many areas in life where responsibility can be important, including but not limited to, aspects of family, community, and society.

The relationship between personal and social responsibility can be best explained through musical analogy. If you envision the essence of responsibility in terms of musicians working together, you understand how responsibility affects the individual and society at large. Each individual musician must take responsibility for not only his or her part, but also for how he or she relates it to the fellow musicians as they share a collective goal. In the same regard, we as individuals must take responsibility for living our own lives responsibly and translating the benefits of living this way into how we relate to those around us. If the percussionist does not keep a steady rhythm, then the rest of musicians playing in conjunction could miscue on their parts of the composition. He must concede to the group in achieving its collective goal of creating a beautiful collection of sounds. The amount of self-discipline shown in the musician’s life and an individual’s life, directly translates to the quality of the music and the quality of his life. The harmony that can be achieved by practicing self-discipline with, for example, personal finances extends not only to immediate family, but also impacts our civil responsibilities. Being fiscally responsible is a very important part of ensuring the wellbeing of individuals and families and our community. Saving, planning, and investing wisely can make unforeseen hurdles a small matter to deal with in the overall picture, rather than causing great amounts of stress or financial ruin. Individuals that prepare for themselves, and those around them, can potentially avoid burdening others when problems arise. Furthermore, responsibility can free up individuals to make larger contributions to the harmony of society. This example can be applied to many other areas of life, including concepts from time management to nutritional management, or from personal to social responsibility. Understanding, learning from, and living with those around us can teach us to relate to one another with consideration, especially if we exhibit self-control when conflict arises and take responsibility for our mistakes. A responsible life lived can inspire others to play along, and thereby the melody will spread throughout society. For example, through self-disciplined saving, we can donate to a local charity. By donating, the echo of our responsibility will translate into a much-needed building block in bettering a community in need. If everyone can choose a part of his/hers life to be responsible in and see how that can impact others, we believe our society would be better as whole.
In the end, I believe that The Boys and Girls Club is making a difference in the lives of each child, meeting its goals to the best of its abilities, and constantly working to instill values and ideals, including personal and social responsibility. I applaud the community for their valiant effort and support in giving local youth a feasible alternative to socially undesirable after school activities. Now let’s all do our part–as a collective and diverse community–to become more responsible, in all aspects of life, and watch as positive changes happen throughout Gaston County.

Thanks to all for being an essential lifeline as we continue to CHANGE LIVES!

Chad Melvin
Executive Director
Boys & Girls Club of Greater Gaston

Tourism: Growing Gaston County’s (No Longer) Sleeping Giant

SEABROOK SAYS: Let’s hear it for Michael Applegate!  Mike, our new Director of Travel and Tourism, brings refreshing new energy to Gaston County.  Read and be reminded of all the good things to do and see right here at home. NOW THAT YOU KNOW, WHAT WILL YOU DO?

Over the past two decades, Gaston County’s travel & tourism industry has grown by leaps and bounds. Remarkably, even with this amazing surge, our best is yet to come.

What We Do and Who We Do It For

As Director of our County’s destination marketing organization, I strive to stay focused on four major areas that best serve our local residents, municipal stakeholders, industry partners and the traveling public:

  1. Marketing and Selling to the Visitor – this includes targeting the right group and individual markets as well as both leisure and business & conference related audiences.
  2. Informing, Educating and Advising the Visitor – we publish a visitor’s guide, maintain a website, run social media campaigns, and distribute partner materials to familiarize travelers with the vast array of experiences our County offers.
  3. Delivering Services to the Visitor- acting as a liaison between the visitor and our local hotel, attraction, restaurant, and retail partners, we represent the collective interests of the industry by making recommendations that meet our customers’ needs and produce a satisfying stay.
  4. Developing the Destination – working with local governments, county departments, industry partners and community leaders we support a strategic, well-planned vision for the future growth and development of our destination.

These focus areas come to life through our strategic plan, the main pillars of which are: Sales & Marketing– we are committed to marketing the destination in creative and unique ways to grow awareness, visitation and tourism spending; Partnership– we embrace our role in representing the collective interests of our stakeholders and we value their investment in our destination; Service– we are dedicated to exceeding the expectations of our visitors, our clients, and our partners to foster positive experiences and ongoing loyalty; and Destination Management– we will advocate for the development of events and venues within our County that positively impact our tourism industry and solidify our brand position.

Tourism is Economic Development

Similar to our County’s Economic Development Commission, our goal in Travel & Tourism is to stimulate local investment. However, the investment we pursue comes in the form of visitor spending.  Any time a person travels to Gaston County from 50 miles or more away, either for the day or overnight, the dollars they spend here support our local economy. Last year, visitors to Gaston County collectively spent a whopping $234 million dollars.  These direct expenditures helped to employ over 1,800 individuals working in our local tourism industry. Further, spending by travelers visiting our area generated $12.9 million in state tax receipts and $3.8 million in local tax receipts.  The state and local tax collections resulting from visitor spending represent a tax savings per resident of $79.46.

In hitting the $234 million mark last year, annual visitor spending in Gaston County has now grown over $71 million in the past ten years (up from $163 million in 2005). In the past twenty years, annual visitor spending in Gaston County has grown over $132 million (up from $102 million in 1995).                Among North Carolina’s 100 Counties, Gaston County ranks seventeenth in annual visitor expenditures.

Branding a Key to Destination Management

In order to best deliver upon our organizational mission – to effectively market and promote travel to Gaston County and to strategically manage the development of future tourism assets in order to maximize overnight stays, visitor spending, client satisfaction and local partner engagement – we must have a compelling message about the experience we offer visitors. This is executed through branding- the creation of an emotional bond connecting our visitor audiences to Gaston County.  A credible, authentic, resonant brand differentiates us from the pack, provides consistent messaging for our tourism product and becomes an aspirational rallying point for residents and tourism partners.  A strong and unique identity helps us attract more visitors and to generate more revenue. With branding, we actively support all pillars of our strategic plan- sales & marketing, partnership, client satisfaction and destination management.

With our strategic plan and unique positioning through destination branding, Gaston County is poised to grow tourism to levels not previously seen. I am incredibly excited to part of this vibrant destination, particularly at this time.

Michael Applegate
Director, Gaston County Travel and Tourism

Snap, Crackle and Pop

SEABROOK SAYS: Carolyn Niemeyer gives every day to the Gaston community! Very few citizens will ever know how much she does. The back pack program she brings is incredibly successful.  Read her article and ask yourself’ “Can I help kids get food for the weekends?”  More readers need to step forward and help. How about you?  NOW THAT YOU KNOW, WHAT WILL YOU DO?

How many of us have heard this phrase on TV and associated it with popular cereal?  Likely, many of us could just go to the kitchen in our homes and find cereal to eat.  What about the students in Gaston County who would not have had that opportunity if not for the BackPack Weekend Food Program, Inc.?  The food bags received on Fridays have meant the difference between being hungry over the weekend and having meals to eat.  The students are so anxious to get the weekend food they start asking their teachers on Friday morning, “Are we getting our food today?”

The Gaston County Schools currently report that 66% of the student population is eligible for free lunch. This is a 10% increase in need from 2011 when the BackPack Weekend Food Program began.

The US Census Bureau reports that 44% of households in Gaston County have yearly income of $35,000 or less. These statistics indicate a need for economic improvement in our area.

The BackPack Weekend Food Program, Inc. has grown from providing weekend food for students in 17 schools in the beginning to 43 schools currently.  The program provided almost 300,000 meals to 950+ students this year.  The operation of the program has grown out of the space at Holy Trinity Lutheran Church and will start the new school year in a larger warehouse space on Linwood Rd.  It is anticipated that the program will begin with around 1,000 students.  Just imagine how many volunteers this will take to get the food from the truck to the back packs of the students!

The good news is that with so many caring people in the community the task will be accomplished. The number of students in need will increase in the near future and food costs will continue to rise as much as 5 to 7%.  A registered dietician assists the program to provide menus that meet the caloric and nutritional needs of the students K-12 within the budget for the meals.

Many schools and teachers report that the students have hope when they receive the weekend food bags. Hope that someone cares about them weekly, not just one time. Surveys report that there has been an increase in positive behavior and daily work in the classroom because they are not concentrating on their growling stomach.  As a community, it is our mission to encourage these students to stay in school and receive their education.  Without education these students will have difficulty finding jobs that will sustain themselves or their families. Individual failure leads to family failure and community failure.

The BackPack Weekend Food Program, Inc. is totally run by volunteers. Local churches and community groups provide funding for about 70% of the students. The remainder of funds come from grants, donations and fundraisers.

For more information about the program, how to make a donation, or volunteer, please visit our web site at http://www.backpackweekendfoodprogram.com.

You always stand taller when you kneel to help a child.”

Carolyn Niemeyer head shot

Carolyn Niemeyer Community Volunteer